A visually appealing website is more important than you might realize. Did you know that 75% of website visitors decide a company's credibility based on its website design? At NeigerDesign, we prioritize first impressions, ensuring that brands stand out and keep audiences coming back. Our web developers excel in creating captivating, functional designs.

To keep our designs up to par with user expectations, we develop websites as we would prepare for a first date. We ensure our hair is brushed, and our clothes are unstained; otherwise, we might not expect a second date. Similarly, if our website looks messy or unprofessional, we don't assume visitors will stay for long. 

Whether you've been with us since the beginning or just joined the NeigerDesign family, we're thrilled to share this news with you—our website has finally received its long-awaited makeover! Our new site aims to increase ease of use, creatively spotlight our content and services, and, most importantly, keep visitors coming back. Continue reading to see how our web expertise can entice users and boost your business.

The Benefits of Cutting-Edge Website Features

We have adapted our site to the fast-paced digital world, providing a smoother and more efficient experience. While some updates may not be immediately visible, they work behind the scenes to enhance user interaction. Here's a sneak peek at the improvements we've made and the ways we can leverage them to elevate your website:

• Upgraded Joomla CMS: This enhanced software provides improved security, faster loading times, and easier content management. 
  • For your website: Keeps data safe and easily accessible.
• Custom Content Types: This unique storage approach allows us to create content with specific characteristics.
  • For your website: Custom data fields specific to your unique content—events, Products, Staff Profiles, Gated Content, and more!
• Dynamic Template Layouts: These templates help keep our web pages consistent. 
  • For your website: Offers a universal modular design system for consistent branding and easy editing.
• Mega-menu Navigation: This displays multiple levels of navigation, allowing users to find what they are looking for easily. Visit our main page to see this in action.
  • For your website: Creates user-friendly and intuitive navigation. Driving users to website features intuitively with images, buttons, and forms.
• Interactive Client List & Portfolio Features: Our portfolio allows multiple ways for our visitors to interact with it and explore exactly what they want. Project type, client industry, client name, business type, and content type all dynamically sort themselves into groups based on what our users are looking for.
  • For your website: Showcases your work and client relationships effectively.
• SEO & Performance:  Revisions to page titles, meta information, open graph metadata, schema.org content formatting, and more.
  • For your website: Drives traffic to your site and achieves long-term growth.

Now that you've seen our technical capabilities let's dive into how content marketing can skyrocket your success.

Unleash the Power of Content Marketing

Design is crucial, but content is king. What your content says and how you present it is essential to providing a simple, informative user experience. We formatted our content during our updates to ensure our information was easy to explore. Most importantly, we highlighted content that would engage with our audience's desires—whether that be a video about who we are, our thoughts on the post-pandemic creative workplace, or a trusted platform for dental health information. 

Here's an example of how we position ourselves as thought leaders in our field by displaying content with strategic copy and straightforward design:

A well-run content strategy can help you connect with your audience and keep their attention. To put the importance of content into dating terms: if you look great but spend an entire dinner droning on about an uninteresting topic, you're not getting a text back tomorrow. In website terms, irrelevant or poorly created content can make you say goodbye to a potential RFP, conversion, or sale. 

Our partnership with HubSpot enables seamless content creation and distribution. With tools for blogging, landing pages, email campaigns, and built-in SEO and analytics, HubSpot helps optimize content for better reach and engagement. Learn how a partnership with NeigerDesign and HubSpot can transform your website and business.

At NeigerDesign, our collaborative teams understand audience motivations and tailor content to their needs.  We understand audience motivations and tailor content to their unique needs. Learn more about our content ideation and creation processes on our About page.

We Practice What We Preach: User Experience Matters

Creative content and friendly design can make a positive impression, especially for those who need assistance navigating the digital world. A website that doesn't implement accessible navigation and layout can be hostile and clunky. While updating our site, we kept inclusivity in mind every step of the way. Implementing accessibility features "guarantees that your website can accommodate all and fosters an environment where users feel embraced instead of pushed away by features and functionalities that able-bodied individuals can only use."

Looking to the bottom of this webpage, you will see a symbol that resembles the one on the left. This interactive feature can be tailored to your unique needs. Try it out!

Explore our site to see how we can make your website more approachable with a user-friendly design.

Our web team excels in creating engaging, user-friendly features. As a comprehensive design and development agency, we ensure your site looks professional and keeps your audience hooked. Partner with us to enhance your brand image, create compelling content, and execute digital marketing strategies.

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