25 Expert Tips for Competitive Website SEO and Quality Leads

Having a website for your business is no longer an option, it's a necessity. Similarly, having a website that is optimized for good search engine ranking and well-positioned to convert visitors into customers is no longer a plus, it's just smart business sense. With more online content than ever before and an ever-growing number of Internet users in the world, the web has become a highly competitive arena�even for just a few seconds of someone's attention, not even to mention the attention of your target market. 

It's not all doom and gloom though, it is possible to get your content in front of those you want to reach the most (after all, we got you here to read this post, right?), and improving your website can even be enjoyable! We know that we certainly have a lot of fun designing successful websites, but there are many tested techniques you can employ today to improve your website ranking and conversions. We prepared an ebook for you of the 25 essentials for a winning website, get it for free and start optimizing your website right away. 

The ebook has four parts that make it easy to find the tips you're most interested in:

1. Get Found Online
2. Design & Usability
3. Content
4. Conversion

Here's a sneak peak from Design & Usability:

The First Impression

Your website represents who you are and what you offer. When people see it for the first time they're thinking:

• Is this site credible?
• Is it trustworthy?
• Is this a professional company?
• Is this company stable?
• Does this site make me feel welcome?
• Am I in the right place?

You need to ask yourself all of these questions when designing your website. When it comes to a website, looks are not everything�there is a lot involved in what makes a website successful and effective, but also keep in mind that how the website looks will create that first impression. 

For example, an in-depth study from the Stanford University (the Stanford Credibility Project) found that a website's design was more important than credibility indicators such having a privacy policy, awards or certifications.

Download the free ebook and get started with improving your website today. If you want to talk more depth about web design and effective web marketing strategy and what we can do for you, start a conversation with us at any time.