"By gathering the thoughts and opinions both through qualitative and quantitative research, we can make informed decisions based on solid research regarding the brand, logo, colors and taglines. Over a thousand people have taken part in the research and they are truly going to lay the foundation for the success of this project. "
Since the current IFMA logo is almost 30 years old�the time has come for an update. The project consists of many phases including: market research, brand architecture and the creation of a Brand Usage Guide and a Brand Book.
Our extensive research phase ensures that our designers hear firsthand from IFMA constituencies including staff, board members and membership. Focus groups, phone interviews and online surveys ensure that all membership has an opportunity to contribute to the new brand identity.
The rebrand will demonstrate that IFMA is clearly differentiated as the top dynamic international association for individuals in the facility management field, leading the way to the development of tomorrow's high-performance buildings that promote efficient, healthy and productive working environments.